Squire Patton Boggs has advised Platinum Equity, a global investment firm with over $47 billion of assets under management, on its sale of Valpak, a marketing and advertising solutions provider and industry leader in direct mail to AmatoMartin, a privately held investment holding company. The deal closed in late November.
The team advising Platinum Equity was led by Squire Patton Boggs deputy practice group leader for the firm’s Corporate Practice in Los Angeles Marc Kenny, and also included Hiroyuki Yagihashi, Andrew Fields, Pat Burke, Jim Gray, Kyle Fath, Phil Zender, Kate Pennartz, Karen Wentzel, Greg Viviani, and Danelle Gagliardi.
Valpak, which was acquired by Platinum Equity in 2017, will join Clipper Magazine in AmatoMartin’s portfolio of marketing solutions, fostering savings for consumers and growth for businesses. The company is trusted by 34,000 businesses to drive lead generation and brand awareness through direct mail and digital advertising solutions. Under Platinum Equity’s leadership, Valpak evolved from a primarily franchise-owned marketing organization to an omnichannel model focused on delivering new products and technologies to the market.